Portfolio / Hospitality

Casa Delphine

Years: 2020–2022
Category: Hospitality
Services: Email Marketing, Paid Ads/PPC, Strategic Consulting, Web

About This Project

Conducted strategic planning and built the digital marketing program for a new luxury boutique hotel in San Miguel de Allende, including website, email nurture and KPI reporting.

Conducted a strategic planning session and delivered a 2020 marketing plan for the new luxury boutique hotel after its recognition on Condé Nast’s Hot List.
Produced a WordPress website with integrated booking engine, developed pricing strategies and promotion plans, and tracked results with monthly KPI reporting.
Set up a lead generation system with drip emails to nurture discovery-stage prospects into bookers, producing a 5% conversion rate.
Created an email marketing program promoting local events, hotel specials, pop-up restaurant events and classes.