My special talent is the ability to translate complex ideas and processes into easy-to-understand and creative stories. My experience includes digital, social media, web, B2B, B2C, and e-mail marketing.
Doubled web traffic through strategic digital and email campaigns targeting prospective buyers in key feeder markets for this luxury real estate firm. Created highly effective lead generation programs with drip email campaigns with conversion rates averaging 10%, open rates of 30% and click-through rates of 27%. Increased luxury sales by 50-75% between 2015-2019.
Led sales and marketing team through strategic planning sessions to identify customer profiles and effective strategies for reaching key audiences along the customer journey for this top-ranked luxury boutique hotel in Mexico. Developed and produced email marketing and paid social campaigns to foster awareness, promote hotel, restaurant and spa sales with open rates averaging 25% and conversion rates of 10-15%.
Developed identity system and storytelling-style copy for the website based on customer profiles and the customer journey taking this hospitality group from an events center to a successful hotel and wedding destination. Tripled direct booking revenue in the first year. Increased wedding and event bookings by 100% in a two-year period.
Led project team who developed sales and technical training websites ahead of computer product rollouts for a 4-year period. Developed training websites for Dell’s intranet working with the internal HR teams and SMEs to write and create all content.
Digital Marketing Project Manager & Consultant0%
Content Development & Storytelling0%
Email Marketing & Drip Campaign Creation0%
Facebook, Instagram & Google Ad Campaigns0%