Portfolio / Hospitality

Hotel Matilda

Years: 2010–2025
Category: Hospitality
Services: Content Creation, Digital Marketing, Email Marketing, Paid Ads/PPC, Storytelling, Strategic Consulting, Web

About This Project

Led sales and marketing teams through strategic planning to identify customer profiles and effective ways to reach key audiences across the customer journey. Developed email and paid social campaigns supporting hotel, restaurant and spa sales.

Led sales and marketing teams through strategic planning sessions to identify customer profiles and effective strategies for reaching key audiences along the customer journey.
Developed and produced email marketing campaigns to foster awareness and promote hotel and spa sales, with open rates averaging 25+% over 10 years.
Produced five WordPress sites over a 15-year period with integrated booking engine.