Developed identity system and storytelling-style copy for the website based on customer profiles and the customer journey taking the company from an events center to a successful hotel and wedding destination.

Produced a WordPress website with integrated booking engine, developed pricing strategies and promotion plans with the inside sales team and tracked results with a monthly reporting system based on KPIs.

Tripled direct booking revenue in the first year.

Increased wedding and event bookings by 100% in a two-year period.