Portfolio / Hospitality

Hacienda Los Picachos

Years: 2016–2018
Category: Hospitality
Services: Content Creation, Digital Marketing, Email Marketing, Paid Ads/PPC, Strategic Consulting, Web

About This Project

Developed an identity system and storytelling-style website copy based on customer profiles and the customer journey, helping reposition the business from an events center to a successful hotel and wedding destination.

Developed an identity system and storytelling-style copy for the website based on customer profiles and the customer journey.
Produced a WordPress website with integrated booking engine, developed pricing strategies and promotion plans with the inside sales team, and tracked results with a monthly KPI reporting system.
Tripled direct booking revenue in the first year.
Increased wedding and event bookings by 100% in a two-year period.